Foot Petals are cushions designed to discreetly make any shoe more comfortable, with cushions for every high feel, ballerina flat, and sneaker. I had the opportunity to help redesign the logo and packaging to represent a modern and confident woman. The new logo is timeless and feminine, with customized typography and a symmetrical flower, representing unity in women. 

When the logo was established, I created a brand book for the sales team to launch the new brand mark with details on the target audience, tone of voice, and the purpose of the product. The packaging design is sophisticated and focuses your attention on the new logo and tagline.

Skills Used:

Logo Design
Packaging Design
Brand Guidelines
Photo Retouching
Typography
Conceptual Design

2014 American Package Design Award