Oak Ridge Winery wanted to promote their wine, OZV, with a promotional campaign giving away a branded OZV corn hole board to target a younger generation of women. 

With such a unique ask, I conceptualized the idea of a backyard party, with people enjoying OZV wine while playing corn hole. This idea launched the campaign #TossSipItLoveItOZV, asking people to submit photos of them enjoying OZV, to enter to win the branded corn hole board.

To achieve this concept, I had the opportunity to art direct my first photoshoot, working with a local photographer, casting agency, and hairstylist to bring my final vision to life. I used the final photography to create header and bumper cards for the wine display to promote the campaign.

SKILLS USED:

Conceptual Design
Photography Art Direction
Promotional Campaign
Point of Purchase Display