As a digital communications designer at Pure Romance, I designed digital campaigns that executed the visual strategy established by the brand team. I built assets across various touchpoints, including social media, email marketing, eCommerce ads, and promotional materials, promoting sales and launching new products.

To promote the business on e-commerce platforms, I had to concentrate on their health and beauty line. This restriction allowed me to focus on the product's brand identity and packaging to create a digital campaign launching the new product. Ensuring the design follows brand standards, I wanted to break out of the boring template and grid emails and create an elevated and modern environment that was unique for each campaign.

To keep consultants from creating their own social media assets that don't align with Pure Romance's brand standards, I made a social media image for the consultants to use on their platforms announcing the new product for their clients.